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Stan Leon

Local SEO

Get found by people in your area when they search for what you do.

Request

Tell me about your project

You are asking about: Local SEO. I reply by email, usually within two working days. Please do not include passwords or logins.

Leave empty if you do not have a website yet.

Main goal

What you want to achieve, where things stand, anything that matters to you.

Local search rewards businesses that are precise: the same name, address and hours everywhere, pages that say clearly what you do and where, a profile that is alive. These are not tricks; they are details that most competitors leave half-done.

I take care not to stuff pages with town names. A page that reads naturally to a customer in your town is better for search engines too, and it is what makes the person decide to call.

Who it is for

  • Businesses with a physical address or a service area: trades, clinics, shops, restaurants, agencies
  • Owners whose website exists but never brings a call
  • Companies with more than one location who want each one to be findable

What is included

  • Audit of your site, your Google Business Profile and how you appear for a handful of searches that matter to you
  • Setting up and completing the Google Business Profile: categories, services, hours, photos, posts, links
  • Technical fixes on the site: speed, mobile display, page titles, descriptions, internal links, sitemap
  • Pages for the services you offer and the places you serve, written for real people instead of stuffed with keywords
  • Structured data (LocalBusiness, Service, FAQ) so search engines understand what you do and where
  • A plan to collect customer reviews properly, and a short quarterly report on what moved

How it works

  1. 01

    Audit

    Where you appear today, what competitors do better, and what is cheap to fix first.

  2. 02

    Fix the foundations

    Business profile, technical problems and missing information, the work with the best effect for the least effort.

  3. 03

    Write the pages that are missing

    One useful page per service and per place worth targeting, each with something specific to say.

  4. 04

    Measure and adjust

    Check searches, calls and requests every month for a while, then adjust and report.

Indicative timeline

The groundwork takes 3 to 6 weeks. Search engines react slowly: expect to wait several months before judging the results.

Examples from my own work

Questions

Can you get me to the first page of Google?

I cannot promise a position and nobody honest can. I can make sure nothing technical holds you back, that your profile is complete and that your pages answer what people search for.

What is the difference with Google Ads?

Ads appear while you pay for them. SEO builds slowly and keeps working when you stop spending. Many businesses start with ads for quick results and invest in SEO alongside.

How long before I see results?

Changes to a business profile can show within weeks. Changes to a website usually take two to four months to settle. I report what moves along the way.

Do you work with businesses all over France?

Yes, remotely. The method is the same whatever the town; what changes is the local competition, which I study during the audit.

Do I have to buy links or reviews?

No, and I advise against it. Fake reviews and bought links can get your profile or site penalised. We work on getting real customers to leave real reviews.